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Welcome to Launch Notes, your weekly well of marketing skepticism and personal overshare.
This week: community, and how easily it gets sold to you disguised as something else. I found that out firsthand, played by the exact thing I thought I was too smart to fall for.
Corgi Cafe
The Corgi Cafe. Courtesy of Gergely Orosz
Corgi Cafe in London is doing something insane right now.