Crafting a brand identity for bold rum brand.
The Brand
Rumba is a Carribean rum brand celebrating liberation, island joy, and tropical freedom in every bold sip
The Brief
With a target audience of free-spirited adults seekling bold flavor, cultural richness, and a taste of tropical celebration design assets that fit the brand: playful, bold, and modern.
Deliverables
Tagline
OOH Assets
Social examples
Brand identity
Socail + Web mockup