Meme 2020 was a digital first political initiative built to mobilize high impact voters through internet culture. It paired viral meme pages with paid social to drive voter action during the 2020 general election in the United States.

Drive voter registration and turnout in states that would decide the Electoral College. Target audiences most likely to influence the outcome, especially in swing states. Run rapid response campaigns tied to news cycles while managing creative fatigue through tight two week bursts.

The media reached 12M+ people with a CPM of less than $2.42 for the entire campaign.

The work was featured in Wired, BBC, The New York Times, and NPR.