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Welcome to Launch Notes, your reminder that growth was never supposed to wait until the product was done.
This edition: three companies that never treated distribution as a separate department from the product. They built it into the thing itself, and it shows.
The Bot Granola Refused to Build
Granola. Source: TechCrunch
Last week I was sent this breakdown of Granola's distribution playbook, written by Ivan Landabaso, who studies how the top 1% of startups actually grow. It's an analysis of a dozen-plus interviews and articles about Granola, pulled apart to figure out the actual tactics underneath the unicorn headline. Highly recommend following him if you don't already.